Through strategic storytelling and targeted distribution, we ensure your content strikes a chord with the audience that shares your values. We meticulously tailor the narrative and visuals to align with the heart of your message, captivating the right viewers and fostering genuine connections.
Concept Development
You know the video you want, but is it the video you need?
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How to Plan a Video Project
Concept development can make or break a video. That’s a shame because so much time and effort goes into them. Creating video is a time consuming process. It involves concept developers, scriptwriters, camera operators, lighting specialists and editors to name a few. With this in mind, it can make it a costly effort. If you are considering this investment, you’ve got to make sure that your concept indeed resonates with your audience. If you aren’t sure how to plan a video project, don’t stress! This is where our approach to concept development comes in.
As a part of the pre-production phase, before even thinking about filming, we’re thinking about your audience. Who are they, what are they looking for, how does your product or service resonate with them? The answer to these and more questions lay the groundwork for the concept and key message of the video. We implement user research methodologies with a strong foundation in scientific studies. This approach helps us to develop cinematic content that fits your audience. This is why concept development and pre-production is so important. We make your film before we even pick up a camera.
A clearly thought out concept can be the difference between failure and success. You can have the best equipment, talent and locations in the world. But if you’re working to a shallow and badly thought out concept, it can mean a video that doesn’t connect with anyone, or triggers the wrong emotions in an audience, and that is a lot of money wasted. But if you invest time and effort on an idea that triggers a smile, a tear or laughter, you’ve got your audience hooked and your branding in their minds.
A video shows people the very essence of a brand, so make sure your video reflects your company and gives off the right impression to your target audience.
Problem Diagnosis
Dive headfirst into creative collaboration where your vision takes centre stage. Through a whirlwind of analysing, sharing, imagining, and building, we’ll pinpoint what’s holding you back and what needs to take flight. It’s controlled chaos, where sparks fly and solutions take shape. Together, we lay the groundwork for what’s next.
Concept Development
With a solid understanding from the diagnosis, it’s time to bring your ideas to life. Here’s where creative alchemy happens. We mix and match, tweak and polish until we’ve got a concept that’s not just looks good, but truly resonates. A custom-tailored strategy designed to grab attention and never let go.
Production
Rolling! Now, we enter the realm of making it real. We’re talking meticulous planning, on-point logistics, and filming that captures the essence. With your input in our editing suite, we’ll craft a final cut that screams ‘awesome’. Then, it’s full steam ahead to digital delivery – crisp, impactful, and ready to wow.
Targeted Distribution
This is where the rubber meets the road. Your killer video needs an audience that’s eager and ready. We don’t leave that to chance. With razor-sharp targeting, we’ll make sure your content finds its tribe – the ones who’ll not only watch but act. This is your message, in the right place at the perfect moment, igniting change.
Behavioural change
The seeds of change have taken root! With every view, share, and heartfelt response, your message is fostering growth, shaping minds, and nudging behaviours. This is the moment where inspiration meets impact.
Real people…reel results
“The initial reaction I had after our first meeting was that Film Division was going to help me deliver.”
“I would have no hesitation at all in recommending Film Division, in fact, I’d go a lot further than that. I would commend them to you.”
““…Film Division really helped us to shape what it was we wanted, what we were trying to get out of it. You really made us focus on the end product and who we were trying to reach”
““…the end result is a 90-second cinematic, really nicely shot video. I know it’s generated business. People tell me that part of the reason they choose us is because of the professional image that we have on our website.”
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“Our experience with Film Division was very positive. It was a very collaborative approach. They were very easy to work with.”
“The video delivered the right message in the right way. I think your passion for a project that you take on is clearly visible.”
Creating change… one frame at a time
About Film division
At Film Division we don’t just make videos – we spark movements. Born from a collective passion to amplify change-makers, we craft cinematic narratives that resonate and inspire.
Our tapestry weaves creativity with strategy, turning visions into visceral experiences. We’re not just a production house; we’re collaborators, alchemists, and storytellers. From the whispers of an idea to the thunderclap of impact, we’re by your side. Together, let’s stir souls and sculpt a world buzzing with positive change.
About Film division
FAQs
How can we ensure our content resonates with the right audience?
We have so much on our plates; how do you make the process manageable for us?
We get it; you’re swamped. That’s why we’ve designed a streamlined, hassle-free process. We take the heavy lifting off your shoulders, handling everything from concept development to distribution. Our collaborative approach means you stay in the loop without drowning in the details.
How do you expand the reach of our videos to engage more people?
We use a potent mix of razor-sharp targeting, data-driven insights, and stirring storytelling to catapult your videos to a wider audience. With our targeted distribution strategies, we make sure your content doesn’t just reach more eyes – it resonates, engages, and ignites action.
Our message seems blurry. How can you help us create a focused and clear narrative?
Clarity is king. Our problem diagnosis phase is all about refining and crystallising your message. We work with you to distil the essence of what you want to convey and then artfully craft a focused, compelling narrative that leaves an indelible mark on your audience.
How can we measure the real-world impact of our videos?
Impact is more than just views and likes. We delve into the data to track engagement, audience behaviour, and conversion metrics. Plus, our strategic focus on behavioural change means we’re always looking for tangible shifts in attitudes and actions. Together, we’ll define success and measure the waves of change your content creates.
Unleash your vision's impact…
At Film Division we don’t just make videos – we spark movements. Born from a collective passion to amplify change-makers, we craft cinematic narratives that resonate and inspire.
Our tapestry weaves creativity with strategy, turning visions into visceral experiences. We’re not just a production house; we’re collaborators, alchemists, and storytellers. From the whispers of an idea to the thunderclap of impact, we’re by your side. Together, let’s stir souls and sculpt a world buzzing with positive change.