Embrace Chaos in your video production process
Do you ever wonder why some videos work and others don’t? Some videos might leave you in awe while others barely strike a nerve. If you want your video to have truly engage with your audience, then keep reading. Because ultimately, it’s the creative video production process ahead of shooting that gets you the results you need.
Creativity isn’t easy, it’s hard work
In the video production industry, us professionals are often labelled as “Creatives”. This label gives us an air of mysticism; like we all wear purple trousers, thick rimmed glasses, and smoke pipes. And when we get to work, we stare into the distance until inspiration hits and we start to create. As if we use cameras as brushes, guided by our divine muses.
In all honesty, nothing could be farther from the truth. Real creativity isn’t a sudden spark of inspiration. Instead, it is an iterative process of exploration, creation and evaluation. Even the great Leonardo DaVinci is famous for his explorative sketches to create his real masterpieces.
This is the real reason why we, here at Film Division, embrace the Design Thinking philosophy. Design Thinking is a process or approach centred around empathy towards users of your product or service. We don’t just create video content. We design audience experiences through our creative video production process. And yes, for the untrained eye, this process might seem unleashed and chaotic. But from chaos, beauty can arise!
Embracing Chaos in your Creative Video Production Process
If you’re interested in our audience experience design philosophy, take look at the video above. In about 9 minutes, just enough to finish a cup of tea or coffee, Alex and I explain our approach to creative video production. We both believe in the power of video, and through this creative video production process, we know we can make a real difference!
In essence, what we’re trying to say in video is that to produce truly creative video content, you shouldn’t mindlessly plough on. Instead, you need to invest time and energy in exploring different options and validating which ones work best.
The Rule of Three in a Creative Video Production Process
Here at Film Division, our creative manifesto features three key statements. The first is to never compromise quality over convenience, the second is to always start with empathy and the final third one is our “Rule of Three”. With this “Rule of Three” we force ourselves to always develop three different solution to every creative challenge to test and validate which on fits the project best.
It is often easy to come up with a single solution to a creative problem. But when you have multiple solutions, you’re forced to reflect, test and validate these solutions against the creative challenge. Thus, you are increasing the likelihood of success.
We understand that our clients are looking for a return of investment when working with us. As such, we strive to deliver the best possible solution with the biggest chance of success. Our creative video production process allows us to explore options. It allows us to approach a project from different perspectives instead being blind sighted alternative solutions that might work better. Rather than moving forward with the first idea that comes to mind, we can ensure that it is indeed the best idea that will deliver the results you need. It’s an approach that is often used in user experience design and fits the video production process like a glove!
