Social Media Videos

People Social Media Video Tools Video Marketing Campaign

Social Media Videos

People Social Media Video Tools Video Marketing Campaign

Social Media Videos may seem like regular videos you would post on your website or YouTube. However, there’s so much more to consider when post them on your social channels.

Navigating the ever-evolving landscape of social media means embracing current trends but also prioritises creatively grabbing someone’s attention. At Film Division, we understand the importance of keeping your content fresh while aligning with values for people and planet.

Content with Purpose

In a world where social media platforms increasingly favour video, we excel in crafting purposeful digital-first content.  As such, we optimise social media videos for any particular platform from both a technical as well as content perspective. We believe that video advertising should not only capture attention but also lead to a commitment to positive change. From Facebook to YouTube, our approach is centred around creating compelling content. Content that resonates with your audience and builds on your organisations’ values & purpose.

Holistic Campaigns

Whilst we recognise the influence of video on online habits, our work extends beyond just content creation. We build entire marketing campaigns around films that seek out and engage with the people you want to reach. From re-targeted information search videos to email marketing, our campaigns are designed to leave a positive impact on your brand and the world around us.

Social Impact of Videos

Great video has power, and social media videos can shape and re-shape perspectives. Our focus is on creating video content that goes beyond views, likes and, engagement metrics. We want to encourage a positive action within the viewer. A social media video can strengthen your online presence but also convey a message of compassion and responsibility. Not just in the eyes of your customers, but also in the minds of your staff.

Tailored for a Better Tomorrow

Video content should seamlessly integrate across platforms and generations, so we work to identify your audience on what would resonate with their values. Our videos are not just mobile and reactive. Instead, they aim to be shared and build communities.

5 Reasons to Use Purposeful Social Media Videos

  • Enhanced Engagement: Social media videos have the power to captivate and hold the attention of your audience more effectively than text or static images. The dynamic nature of videos allows brands to convey messages in a visually compelling way, and most importantly, leading to increased user engagement.
  • Increased Brand Awareness: Video content has a higher likelihood of being shared on social media platforms. This expands your brand’s reach and visibility. Through shares, likes, and comments, your videos can quickly gain exposure. Moreover, they help to create broader awareness and recognition for your brand.
  • Improved Conversions: Well-crafted social media videos with clear calls to action can drive conversions. Whether it’s encouraging users to visit your website, make a donation, or sign up for a newsletter, videos have the ability to guide viewers through the conversion funnel more effectively than other forms of content.
  • Effective Storytelling: Videos provide a dynamic platform for storytelling, allowing organisations to convey their narrative, values, and mission in a more immersive and emotionally resonant way. In short, effective storytelling fosters a deeper connection with the audience, building trust and loyalty over time.
  • Optimised for Social Media Algorithms: Many social media algorithms prioritise video content. Thus giving it better visibility in users’ feeds. By incorporating social media videos into your strategy, you align with platform preferences. And above all, potentially leading to increased organic reach and engagement as the algorithms favour this type of content.

Our Services

Film Division’s social media video production services have a strong foundation in strategy. Our professional production and distribution methodology pushes content to Facebook, Instagram, LinkedIn, and TikTok. The focus is on creating content that aligns with your values, resonating with an audience that cares about people and the planet.

On of our favourite social media video project to date has been a recruitment campaign for the Samaritans. Through a clever social media strategy, we were able to get nearly 800 new volunteers to man this extremely important suicide prevention phone service. Read all about our efforts in the dedicated project page.

If you are passionate about creating content that not only engages, but also makes a positive impact, then we invite you to connect with us. Let’s collaborate to bring your vision to life. A vision where we craft videos that resonate with a deeper sense of purpose. Together, we can contribute to a world where creativity meets conscious storytelling.

Embracing social media video content is not just about engagement; it’s about creating a positive impact that echoes your values. Film Division is here to collaborate on content that matters – to people, to the planet, and to your cause. Get in touch, and let’s tell stories that resonate with purpose.

Unleash your
vision's impact…

At Film Division we don’t just make videos – we spark movements. Born from a collective passion to amplify change-makers, we craft cinematic narratives that resonate and inspire.

Our tapestry weaves creativity with strategy, turning visions into visceral experiences. We’re not just a production house; we’re collaborators, alchemists, and storytellers. From the whispers of an idea to the thunderclap of impact, we’re by your side. Together, let’s stir souls and sculpt a world buzzing with positive change.

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