At Film Division, we offer transparent pricing based on the scope and complexity of each project. We know that understanding the return on investment is crucial for charities, which is why we customise every project to deliver maximum impact without unnecessary costs. Our goal is to provide high-quality videos that meet your objectives, ensuring that every pound spent is justified.
Inspiring Change with Charity Video Production That Resonates
Engage donors, communicate your mission, and inspire action with research-driven, emotionally powerful videos tailored to build long-term trust for your charity.
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How professional charity video production can help
Video production is a powerful tool for charities to raise awareness, engage donors, and inspire meaningful action. At Film Division, we combine a research-driven approach with human-centred storytelling to create videos that emotionally resonate with audiences, helping charities communicate their mission effectively.
Well-crafted charity videos do more than just engage—they build long-term trust and foster deeper connections with donors and supporters. By telling authentic stories that align with your organisation’s values, we ensure your message drives both immediate and lasting impact.
Increased Engagement
Charity videos create compelling, shareable content that captivates viewers and encourages them to act, whether it’s making a donation, volunteering, or spreading the word. With the right storytelling, videos have the power to extend your reach and build a community of support.
Emotional Impact and Behavioural Change
By using real stories from beneficiaries, volunteers, or staff, videos create an emotional connection that drives viewers to take action. Whether it’s through fundraising or raising awareness campaigns, these videos help charities connect on a deeper level with their audience, resulting in behavioural change and long-term commitment.
Data-Driven Tailoring
Film Division’s data-driven approach ensures that every video is optimised for the best results. We analyse audience insights and performance metrics to tailor each video, ensuring measurable outcomes—whether your aim is to increase donations, attract new supporters, or raise awareness for your cause.
By using strategic, emotionally resonant storytelling, Film Division helps charities build long-term trust and achieve their mission with real-world results.
Using Video Throughout the Charity’s Supporter Journey
Film Division work with charities to integrate video content across each stage of the customer journey. While every organisation’s needs are unique, here’s how some charities have effectively mapped video content to different stages, ensuring a seamless and impactful experience for their supporters.
1. Awareness
Campaign videos raise awareness, introducing potential supporters to your cause and inspiring immediate action.
2. Consideration
Testimonial videos build trust by showcasing real-world impact, encouraging further involvement from viewers.
3. Engagement
Event videos capture key moments, fostering community and maintaining momentum post-event.
Why Partner with Film Division?
At Film Division, we combine a research-based, empathetic approach to charity video production. With deep experience in the charity sector, we ensure every video captures the heart of your mission and connects with your audience on an emotional level.
Our commitment to sustainability aligns with the values of socially responsible organisations, ensuring our production practices are environmentally conscious. We work collaboratively with you throughout the process, ensuring the final product truly reflects your charity’s voice and values.
Partner with Film Division for video content that inspires action and drives real-world impact.
Why Partner with Film Division?
Real people…reel results
“The initial reaction I had after our first meeting was that Film Division was going to help me deliver.”
“I would have no hesitation at all in recommending Film Division, in fact, I’d go a lot further than that. I would commend them to you.”
““…Film Division really helped us to shape what it was we wanted, what we were trying to get out of it. You really made us focus on the end product and who we were trying to reach”
““…the end result is a 90-second cinematic, really nicely shot video. I know it’s generated business. People tell me that part of the reason they choose us is because of the professional image that we have on our website.”
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“Our experience with Film Division was very positive. It was a very collaborative approach. They were very easy to work with.”
“The video delivered the right message in the right way. I think your passion for a project that you take on is clearly visible.”
“All five are simply excellent. Thank you. They make pipetting look sexy and exciting which is amazing. The clarity of the spoken word is fantastic, and the labs seems very busy. The video quality in terms of material is simply great.”
The Charity Video Production Process
Problem Diagnosis
Dive headfirst into creative collaboration where your vision takes centre stage. Through a whirlwind of analysing, sharing, imagining, and building, we’ll pinpoint what’s holding you back and what needs to take flight. It’s controlled chaos, where sparks fly and solutions take shape. Together, we lay the groundwork for what’s next.
Concept Development
With a solid understanding from the diagnosis, it’s time to bring your ideas to life. Here’s where creative alchemy happens. We mix and match, tweak and polish until we’ve got a concept that’s not just looks good, but truly resonates. A custom-tailored strategy designed to grab attention and never let go.
Production
Rolling! Now, we enter the realm of making it real. We’re talking meticulous planning, on-point logistics, and filming that captures the essence. With your input in our editing suite, we’ll craft a final cut that screams ‘awesome’. Then, it’s full steam ahead to digital delivery – crisp, impactful, and ready to wow.
Targeted Distribution
This is where the rubber meets the road. Your killer video needs an audience that’s eager and ready. We don’t leave that to chance. With razor-sharp targeting, we’ll make sure your content finds its tribe – the ones who’ll not only watch but act. This is your message, in the right place at the perfect moment, igniting change.
Behavioural Change
The seeds of change have taken root! With every view, share, and heartfelt response, your message is fostering growth, shaping minds, and nudging behaviours. This is the moment where inspiration meets impact.
FAQs
How much does charity video production cost?
How long does the production process take?
Timelines can vary depending on the complexity of the project, but we typically deliver videos within a few weeks to a couple of months. We’ll work closely with you to establish deadlines that fit your campaign schedule, and our efficient process ensures that quality is never compromised.
What if we’re unsure of the type of video we need?
No problem! Our team will guide you through a strategy session to identify the most effective video format for your charity’s goals. Whether it’s a campaign video, testimonial, or impact video, we’ll help you find the right solution
How do you ensure that the video aligns with our charity’s values?
We pride ourselves on a collaborative process. We work closely with you to ensure that the final video reflects your mission, values, and goals. We also offer co-produced videos, where the voices of beneficiaries and service users help shape the narrative, ensuring authenticity.
Ready to talk?
Are you interested in our support? The feel free to book a discovery call with us.
Simply fill in this form to arrange an initial discovery call with one of our support team members to discuss what it is you want to achieve as an organisation.
Don’t have time for one at the moment?
Then no problem, you can use our Discovery Form to give us an overview of your brand, cause, audience, budget and your organisations objectives.
Let’s unleash your vision’s impact!