Birmingham Platelet Group
Problem Diagnosis
A project with scientists is bound to be interesting. Every single scientist is like a walking library of very specific knowledge; knowledge that only a handful of people in the world possess. Filming these advanced microscopes and carefully calibrated pieces of research equipment in nothing short of an honour and privilege. Walking past the lab coats, petri-dishes and pipette does give you a sense of wonder and amazement about human curiosity.
But, this does come with its own challenge. The scientific vocabulary is one that consists of specific terminology that sounds more like a spell from Harry Potter than a conversation you would have with your neighbour.
Our job in this project wasn’t limited to capturing the footage and audio. In addition, we had to ensure that we were properly translating the scientific lingo into something that the average person could understand.
“All five are simply excellent. Thank you. They make pipetting look sexy and exciting which is amazing. The clarity of the spoken word is fantastic, and the labs seems very busy. The video quality in terms of material is simply great.” – Professor Steve P. Watson – University of Birmingham
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