The Future of Corporate Video is Here
Corporate video is moving faster than ever and being ahead of the curve can give you a real competitive advantage
In this article, we’ll look at the top corporate video trends we expect to see in 2025.
Whether you’re a video marketing pro or just starting out keep these trends in mind and you’ll be creating videos that engage and drive action. Let’s get into the trends that will shape corporate video.
1. Short-Form and Snackable Content
The rise of TikTok and Instagram Reels has made short-form content king in digital marketing. In 2025 corporate video production will continue to move towards shorter, more bite-sized content. Expect to see more brands using videos that are 15-30 seconds long to grab attention, communicate a message and drive action.
Snackable videos work well for top-of-funnel content, to raise brand awareness and engagement without overwhelming the viewer. This format is especially good on social media where people scroll quickly and may only spend a few seconds on each piece of content.
Pro Tip: Keep these short videos punchy and focused. Choose one clear message or call-to-action and make sure the visuals are attention-grabbing from the start.
2. Personalised Video Experiences
Personalisation is already a big trend in digital marketing but in 2025 it will go to a whole new level with corporate video. With advancements in AI and data-driven marketing brands can create personalised video experiences for individual viewers. Think videos that greet the viewer by name, show products based on their interests or even adapt the story based on user choices.
Personalised videos can drive huge engagement as they make the viewer feel seen and valued. These are especially good for email marketing campaigns and website landing pages where the content can be tailored to each viewer’s preferences.
Fact: Personalised videos can increase viewer retention rates so the viewer is more likely to watch to the end and take action.
3. AI and Automation
AI and automation are changing corporate video production by streamlining many parts of the process. In 2025 AI will play a bigger role in scripting and editing and audience analysis and video optimisation. Automation tools will help brands produce high-quality content faster so businesses can increase their video output.
AI-driven video editing tools for example can automatically cut out unnecessary scenes, adjust lighting or even add captions—all in real-time. These tools will be essential for brands looking to scale their video production efforts.
Insight: For companies looking to use these technologies partnering with a corporate video production agency that specialises in the latest techniques could be very beneficial.
4. Shoppable Video Content
Shoppable videos where viewers can click on products within the video are getting more popular as e-commerce continues to grow.
In 2025 we expect to see more corporate videos with shoppable elements, especially in retail and fashion. And if you’re B2B, imagine a prospect being able to opt into a lead magnet by interacting with your video content!
By making videos interactive brands can drive immediate conversions and simplify the customer journey.
Shoppable videos are good for product demos, behind-the-scenes or even influencer led content. Viewers no longer have to leave the video to make a purchase or download a guide, which can drive engagement and sales at the same time.
Pro Tip: Keep the interactive elements subtle and seamless so they don’t disrupt the viewing experience.
5. Interactive and Immersive Video (AR/VR)
Augmented Reality (AR) and Virtual Reality (VR) are no longer just futuristic concepts—they’re becoming real tools in corporate video. In 2025 more brands will experiment with interactive immersive experiences that engage the viewer in new ways. AR/VR is especially good for product demos, virtual tours or training videos where the audience can get a more hands on experience.
While VR headsets are becoming more mainstream, AR can be accessed via mobile devices so it’s easier to reach a bigger audience. Interactive elements like clickable options, 360-degree views and choose your own adventure storylines will make videos more engaging and shareable.
Example: A real estate company using a 360-degree VR tour to show potential clients around a property or a fashion brand using AR to let viewers “try on” clothes virtually.
6. Storytelling
Even as technology gets more advanced storytelling is still one of the most powerful tools in corporate video. In 2025 we’ll see even more focus on story-driven content that creates an emotional connection. Instead of just showcasing products or services brands will use video to tell stories that reflect their values, mission and the real-world impact of what they offer.
Story-driven videos can humanise brands making them more relatable and memorable to the audience. This is especially good for companies looking to build long-term brand loyalty and trust.
7. Eco-Friendly and Sustainable Production
With environmental awareness on the rise brands are starting to adopt more sustainable practices in video production. In 2025 we expect to see more emphasis on eco-friendly video production from minimising waste on set to using renewable energy sources for lighting and equipment. Some companies may even make their sustainable production practices a selling point to appeal to the eco-conscious consumer.
Going green with production is good for the planet and good for your brand.
Brands that put sustainability in their corporate videos will attract a wider audience as consumers increasingly favour environmentally responsible companies.
Why Keeping up with Trends Matters
Keeping up with corporate video trends isn’t just about following the latest trends; it’s about being relevant and competitive in a fast-changing digital world. By incorporating these 2025 trends you can create content that grabs attention and drives real engagement and action. Whether it’s through personalisation, AR/VR or sustainable practices, adapting to new trends will give your videos the edge they need to stand out.
Get Ready for Corporate Video in 2025
As we look to 2025 corporate video will be more innovative, engaging and personal than ever. By embracing these trends you can connect with your audience in a meaningful and memorable way. Whether you want to try shoppable content, AR/VR or just tell better stories investing in high-quality video production is a smart move.
Ready to make some waves in 2025? Partner with a corporate video production expert and be ready to tackle the future with professional trend led videos. Start planning now and let your corporate videos lead the way.
