Charities have a tough job when it comes to storytelling.

They need to educate, inspire and mobilise their audience in just a few minutes.

A good charity video production can raise awareness, drive donations and change perspectives.

Here are 7 charity videos that show the power of storytelling in different ways – from emotional and heartwarming to funny and high energy.

Let’s get started!

1. Whatever It Takes – Macmillan Cancer Support

The video shows a series of everyday moments that become overwhelming when cancer is involved. With a powerful score and beautiful visuals it reminds the viewer of the charity’s support.

The takeaway? Relatability is key. By focusing on universal experiences Macmillan connects with their audience and inspires action.

2. Attitude – Warwickshire Bears (Film Division)

The “Attitude” video for Warwickshire Bears Wheelchair Basketball club is a cinematic celebration of resilience, teamwork, and the power of sport.

Narrated by one of the Bears themselves, the video’s heartfelt voiceover delivers a powerful message: attitude is everything. The film follows the team through moments of preparation, anticipation, and triumph—from locker room tactics to the electrifying energy of a wheelchair basketball game.

What makes this campaign stand out is its authenticity. It features players of all ages and backgrounds, showcasing the community and determination that drives the club. By highlighting the Bears’ tenacity and love for the game, the video inspires viewers to challenge stereotypes and embrace inclusion.

Why It Works: This video masterfully combines cinematic visuals with a deeply moving narrative. The build-up of crowd anticipation, dynamic gameplay, and unifying message create a lasting emotional impact. It’s not just about basketball—it’s about life.

3. Help NSPCC Answer More Calls to Childline This Christmas

The NSPCC’s Christmas campaign is a stark reminder of the challenges children face at Christmas. This video uses soft visuals and a heartfelt voiceover to ask for donations to keep Childline open over Christmas.

This shows how strong visuals and an emotional voiceover can get people to donate now.

4. 75 Years of Second-Hand Style – Oxfam GB

Who says charity videos can’t be fun? Oxfam GB’s 75th birthday video is a retro-tastic, high energy montage of second-hand style. Full of vintage styles and catchy music it shines a light on sustainability and circular fashion.

Why it’s great: A modern take on an important issue helps Oxfam connect with younger, eco-conscious audiences.

5. Potty-Mouthed Princesses Drop F-Bombs for Feminism – FCKH8.com

Bold, shocking and unapologetically feminist this viral campaign caused a stir when it first launched. The video features a group of young girls dressed as princesses dropping truth bombs about gender inequality, with plenty of F-bombs for impact.

What we learn here: Taking risks with your message can get people talking and amplify your campaign if it’s aligned to your brand values.

6. The Long Goodbye – Alzheimer’s Society

The Alzheimer’s Society’s “The Long Goodbye” is a beautiful piece that shows the emotional impact of dementia. Through raw storytelling it shows a family losing their loved one, bit by bit. The simple but powerful music underscores the heartbreak.

Why it’s great: The real story gets to the heart and raises awareness about an issue that affects millions.

7. Star Baker – Samaritans (Film Division)

Samaritans needed a Birmingham video production company to help them with a local recruitment campaign targeting their Birmingham office. Film Division delivered with Master Baker—a humorous and relatable video that highlights the impact of volunteering.

The campaign cleverly contrasts the difficulty of mastering a skill, like baking a show-stopping cake, with the simplicity of dedicating just four hours a month to help others. In the video, the protagonist hilariously fails to recreate a professional bake, with the caption reading: “You can’t become star baker in a few hours… but volunteering four hours with Samaritans can make a real difference in someone’s life.”

This approach specifically targeted retirees with newfound free time, encouraging them to consider meaningful ways to contribute. By using humour and a clever juxtaposition, the campaign conveyed a serious message in an engaging way.

Why It Works: Humour can be a powerful tool to connect with audiences, and Master Baker executes this perfectly. The combination of comedy, relatability, and a heartfelt call to action made it a memorable and effective recruitment campaign.

Ready to create a brilliant charity video?

From tearjerkers to bold and funny campaigns these charity videos prove there’s no one way to do it. Whether through raw emotion, high-energy visuals or daring messaging each one gives you ideas for your next campaign.

If you’re looking to create your own standout video, Film Division can help bring your vision to life. Explore our charity video services here.