Active Link work with young people aged between 12-18 who are disengaged in education. They use the power of co-creation, mentors and physical activity to steer kids away from a path of crime and unemployment. They do this by being the young person’s friend, giving them a positive focus and by being their constant.
They were a relatively new organisation when they approached us, and they needed to raise their brand profile and increase the amount of donations and funding they received. They had just finished one of their schemes in Birmingham and the users are now on the path to further education. Their prospects are now much higher, so Active Link wanted to try and capture something off the back of that.
They needed to engage with schools to carry out the work they do, as well as the general public for donations.
The mentors have their final round up with the users and we came along to speak to them as this was a good opportunity to capture case studies with them. These are always normally on the doorstep of their houses, a trend carried over from the Pandemic.
Because the Film Division team had never met the users, it would have been time consuming to build enough of a rapport to get the best quality answers out of them. So we asked the mentors to do it and filmed it as part of the video.
Because some of the users don’t want their faces on camera a workaround would be to get the mentors to interview them on their doorstep and never film the faces of the users. We would instead use shots of the mentor from behind user, shots of hands. For these scenes, we exclusively used a 70 – 200mm zoom lens handheld with the audio of both the user and the mentor captured by lapel microphones.
We then filmed one of the physical activities with the users, and used that opportunity to film the interviews with the mentors.
Unleash your vision's impact…
At Film Division we don’t just make videos – we spark movements. Born from a collective passion to amplify change-makers, we craft cinematic narratives that resonate and inspire.
Our tapestry weaves creativity with strategy, turning visions into visceral experiences. We’re not just a production house; we’re collaborators, alchemists, and storytellers. From the whispers of an idea to the thunderclap of impact, we’re by your side. Together, let’s stir souls and sculpt a world buzzing with positive change.