Web video production is crucial in today’s advertising framework. Viral video marketing accelerates a reputation overnight! Thousands of videos are watched millions of times – either through embedded video content or through social media platforms. At Film Division, we optimise your video for these platforms. This allows you to choose the best suitable place for your video content.
The big difference between web video production and traditional advertisements on television is that in an online environment, the audience is constantly seduced to click away from your message. We understand that our challenge is to grasp the attention of the audience in the first 10 seconds and continue to engage them throughout the video.
In today’s digital environments, there is information everywhere. Audiences are constantly browsing through content to find something that interests them. If a piece of content does not engage an audience in the first few seconds, they switch to the next piece in the cue. By providing a constantly moving, vibrant and eye catching piece of video content, your audience is far more likely to spare those precious seconds immersing themselves in your brand. So knowing the sort of audience you want to attract is one of the most important aspects of Concept Development. We all know the saying that a picture contains a thousand words, so imaging what 25 pictures per second can convey. A video between 30 seconds and one minute in length is much easier to absorb than three or four paragraphs of text.
For anyone looking to market their business, product or service, an online video allows you to communicate powerful messages about who you are and what you do instantly on a host of platforms (YouTube, Facebook, your website, etc.). Instead of telling an audience what your service can do for them, you can show them with video. A potential customer can be shown how to use a product and how it will benefit their life, instead of reading it in a catalogue.