Animation motion graphics can strengthen the message in live video. In some cases, it is impossible to film certain subjects. For example, it is almost impossible to film inside a combustion engine. Instead, we can use animation to create a visual representation of something we can’t see with the naked eye.
Our team of animators can produce animation motion graphics that are informative, stylised and effective. In addition, we have the skills, software and assets needed to build motion graphic overlays, animated segments of live action video. Even entirely animated videos are available. From in-house training tutorials, to graphic presentations – these videos are perfect for displaying a large amount of complex information quickly and effectively.
Animation motion graphics are occasionally labelled as “fancy text” but this misses the point. In contrast, it can describe facts and processes where pure video could not. Either as an entire motion graphics production, or a segment of a live action video. In addition, motion graphics can increase the production value of video by adding 2D/3D elements and CGI. Animated content has become key to successful online marketing. It allows us to reinforce key points in a new and captivating way. Stylistic titles, text and visuals can all add creative flare to video marketing content.
With animation, you can truly define your brand with a clear art style, your company colours and a theme that represents your business. All of these elements can be easily repurposed for future content, helping your brand and business become more recognisable to your target audience.
Watching video without sound is becoming increasingly popular within social media. So adding motion graphics to silent video will help convey the key message and makes it much easier for a viewer to digest your message.
Animated content is fast becoming the go to medium for delivering facts and complex information. It is a moving infographic, reflected in your branding, your message and your story.
