Instinct Hardware approached Film Division to create them a new homepage video. They needed a video that informed the viewer about what they do, the quality of their craftsmanship and their work ethic. Film Division spoke to Instinct Hardware’s customers to find out how they are seen as a brand. This gave Film Division all of the information they needed to create the video. Shot on a RED Digital Cinema Gemini-W 5K cinema camera and Zeiss CP.3 lenses.