Corona Virus (COVID-19) Pandemic Video Marketing in the UK

5 Ways Pandemic Video Marketing in the UK Will Help Your Company Through the Crisis

Need pandemic video marketing to support your business during this trying time? At Film Division, we can create high-quality video content without jeopardising anyone’s health. Rest assured, we still aim to create outstanding visual content for brands, agencies and publishers.

Video is a great way to continue to reach your target audience during this epidemic. This is because corporate video still offers that face-to-face approach when connecting with customers, while eliminating the risk of spreading the virus. A video message can have an infinitely greater positive impact than a lengthy email outlining the steps your organisation is taking during this crisis. Creating a coronavirus video outlining your company’s strategy shows that you are still active and ready to meet your customers’ changing demands. Here are five pandemic video marketing methods you can deploy to convey to your clients that you are continuing business as usual.

1. Webcam Recording Footage

For many of us in lockdown, seeing our friends, family and co-workers on a webcam is fast becoming the norm. With the current set of circumstances, a drop in visual and audio quality is now acceptable. You’ll probably notice on TV a big difference in the quality of adverts due to the constraints of social distancing. So, now that the precedent has been set, there is nothing wrong with conducting an interview over, Zoom, Skype or WhatsApp for use in a corporate promotional video.

2. Re-purposing Older Video Content

If you’ve worked on video content before, you may have an abundance of footage available which could easily be re-edited into a relevant and impactful new video. Combine this with a video call interview and you may have a powerful piece of content at your disposal! Archive editing also allows you to repurpose previous video interviews. So as long as these videos are delivering the correct message, all of the work is done in post-production, therefore minimising any health risks. Our corporate video editing professionals will help you make the most of your existing footage.

3. Animation and Motion Graphics

Another way to create effective coronavirus videos is with bespoke animation. These can be produced remotely, requiring no human contact. Animated video is great for explaining complex subjects in engaging ways, especially when the option of filming b-roll is not currently an option. A simple voiceover, coupled with text-based motion graphics, will give you a fantastic video for use during this difficult time. If you are looking for a Corporate video production company in the UK that can take care of your animation requirements, Film Division has got you covered.

4. Create Content with Stock Footage

The last but not the least option is to use stock footage purchased from stock video websites to create your corporate video content. While not as personal as the other methods we’ve covered, with a good editor and a nice range of footage, voiceover, motion graphics, and music, these videos can prove very impactful and engaging video from scratch. Our corporate video editing professionals can craft stock footage into impactful content, tailored to your business requirements.

5. Pre-Production for Your Big Video Projects

Video production may well be the last thing on your mind during this difficult time. The good news is, filming is only a small part of corporate video production. There is still a lot of planning and concept development to consider before a camera is even picked up. Our UK video production company can completely plan and develop a corporate coronavirus video that meets your specific needs. We can stay in touch with you via phone, email, Skype, or any other medium you prefer to ensure your video ticks all of your boxes. With our services, you can acquire your video content rapidly – achieving that all-important competitive edge during this disruptive period. You’ll also have the material needed to emerge from the crisis stronger than ever!

This is going to be a very challenging time for all of us. At Film Division, we are committed to offering our corporate video production services to help your organisation keep up business as usual and adequately respond to the changing demands of your clientele. So, if you are looking for reliable corporate video production in the UK that is receptive to your needs and budget, get in touch with us today! We look forward to hearing from you. And, as always, stay safe!

We’re now open 7 days a week to be there for you. For outstanding Corporate Video Production in the UK, contact us today!