Cost Effective Video Marketing

When you pay for a product or service, you always want the best possible quality for the best value for money. And naturally, as quickly as possible. The same applies for cost effective video marketing, which is – in essence – both a product and a service. We provide a service by tailoring your video to suit you and the goals you wish it to achieve. You’ll then receive a product, the video itself.

The decision of what you are going to invest into your video will affect it’s overall quality. The production triangle is used to explain your investment. It is recognised internationally as a reliable model in many industries, including video production.

In summary, the production triangle is based on three key factors that you can apply on every production. These are time, quality and money. Time relates to how quickly a project can be turned around from start to finish. Quality is the overall perceived value of the production. And the money factor is typically your budget. The saying “you can’t have it all”, definitely applies here. As such, out of the three factors, you can only choose two as an outcome of the project. The remaining option unfortunately has to be ‘sacrificed’ to get the job done.

The Production Triangle

Quality

Let’s say, you require an effective high quality video and your deadline is tight. And as we’ve discussed – ‘you can’t have it all’, so expect high costs as a result of quality and time taking precedence. Some examples of  these higher costs could be the requirement to hire extra crew to work on the production of the video to capture all the footage within the aforementioned shorter time frame.

There is also a potential of booking extra storyboard artists and scriptwriters to work on the project outside of more conventional office hours in order to hit your desired deadline. We might need to hire additional equipment as other in house kit could potentially already be booked out for other projects, as planning time has been shortened due to the lack of time. Locations may be more expensive in this instance as there would be insufficient time to source a location that is the best value for money and located in the ideal place logistically.

“If you want something good and fast, it will be expensive”

Money

If you require high quality, cost effective video marketing, and your budget is tight, expect a longer turnaround time. For example, in order to deliver the video for a small budget but at high quality, it will take more time to plan in terms of the logistics of the shoot in order to keep the costs down. More money can also be saved by sourcing the most cost effective equipment whilst still retaining a high quality standard. Time can also be spent sourcing a relevant location for the video at a low cost. You might want to book non-paid actors to save money. If so, rather than this being a solution, it can actually create more problems !

It will take time to find someone that;

• has the right charisma
• is not camera shy
• is photogenic

Paid actors, as a rule, tend to mitigate most of these issues, as they are professionals. They will tick most, if not all of the above boxes, and given you’ve saved that time spent looking for someone with all are used, they will have more time to rehearse their role and therefore give a better performance in the video.

“If you want something good and cheap, it’s going to take longer to get done”

Time

If you require video marketing in a short amount of time for a limited budget, the resulting video will be of a lower quality. Where time is To ensure a quick delivery, planning of the shoot will be very rushed. Expect corner cutting and mistakes. There will be no time or money for a script or storyboard to be produced, which will affect the quality of the final video. Actors might not have time to rehearse their lines. It might be impossible to acquire the necessary equipment for a specifically desired effect in the video.

“If you want something fast and cheap, it’s not going to be good”

In an ideal world, you could have an unlimited budget, no deadline and the level of quality is immaterial. When it comes to cost effective video marketing, our cumulative experience has shown that this is not the case and a ‘sacrifice’ must always be made.

Conclusion

I hope you found this useful and that I have at least scratched the surface of cost effective video marketing. If you have any questions then please feel free to get in touch with us.